Baidu loses Final Report of Shenzhen lawyers

(Reporter Sun Siya) Shenzhen Tong leading lawyers sued Baidu "PPC" alleged consumer fraud. Yesterday, reporters learned that the City Court on the case made a final decision to Baidu, there is no breach of contract and loss of ground does not exist, ultimately rejected the claim Tong collar.



September 2005, Tong led to enhance their own reputation, to buy a Baidu's "PPC" advertising. After 2007, due to frequent "consumer surplus" offline advertising by him by the circumstances, the Tong leader suspected invalid clicks.



Tong bought a collar then click monitoring software, Baidu was found after comparing the data provided in question, and some have not been set for key words have also been clicked. Therefore, Tong received court Baidu fraud, malicious man increased his spending limit.



In the hospital after a trial that led Tong chose PPC services, in the hope that the scope of the network environment to achieve maximum promotion purposes, and the "smart match" is to achieve the most effective means to that end. Moreover, the Tong leader to accept PPC service, may decide to cancel or select the "smart match" feature. Therefore, Baidu does not default.



Glossary: the so-called smart match is inherent in a PPC technology, its role is set enables users to "key words" and users "search words" between the fuzzy matching, which can maximize the role to promote .



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