behavior characteristics and other factors after long-term in-depth investigation formed

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\more than one third cheaper price. \the price of this package she found the \

Lisa also found that, Coach USA official website and the official website of China offer the greatest difference is a large aluminum foil, Claire Leopard package, the Chinese official website price is 15,100 yuan, the U.S. official website priced at 1,200 dollars, according to 1:6.8 in exchange rate, equivalent to 8,160 yuan, the difference actually as high as 6,940 yuan. And Lisa saw in that section Tribeca Collage large handbag, China's official net price is 7500 yuan, the U.S. official website priced at 498 U.S. dollars, spread 4,114 yuan.

This is puzzling to Lisa: I heard that Coach bag is a lot of \

In fact, more than Coach, Prada, LV, Armani, Gucci, Vivienne Westwood, Ferragamo and Burberry and other internationally renowned big-name luxury goods in China's pricing at least one third higher than the United States.

\the products in the international market prices.

Coach Shanghai Jiuguang an official told reporters: \These packages are mainly Coach after production in China, shipped to the U.S. test, and then way back to the Chinese domestic market. So, in addition to the U.S. mainland price would be cheaper in China, China, Hong Kong and Japan are relatively high prices of other places . \

Shanghai Customs to agree to such a statement. He told reporters, like Coach bag that luxury, high prices in China, an important reason is tariffs. \

He also told reporters that an industry's value chain may have seven links, including R & D, procurement, logistics, processing, testing, and maintenance. American brands will generally research and development, testing and other high added value, environmental pollution and links remain in the country, such as a packet processing cost is 5 dollars, testing costs may be 10 dollars.

so Coach would get 10 dollars for the test fee, you lose 70% to 100% of the tariff can be translated into profits it? The Customs believe that the luxury goods manufacturer out of the global strategic considerations will not change a single transaction process. Equally important, if the detection is also part of outsourcing, is likely to be pressure on domestic employment. Moreover, the 70% to 100% of the tariff is subject to the importer, and ultimately transferred to consumers.

In fact, since 2000, Coach Pianjiang over ninety percent plant, gradually transferred to the relatively low labor cost countries in Asia. Transfer is completed the following year, the effect began to appear: Coach's consolidated gross profit margin products as much as 64%, even more than 62% of LV, followed by the way it is jumped to 77% in recent years.

a French luxury wine trading company in China's official told reporters, each company has its own luxury pricing strategy,wrestling for a fierce battle, and are kept secret. The pricing strategy secret, is a luxury makers with Gege social and cultural national consumer groups, consumer habits, behavior characteristics and other factors after long-term in-depth investigation formed, the person said that apart from these factors 之外, luxury Manufacturers often need to spend much energy to care about pricing to the consumers of what the psychological impact.

Coach Andre Cohen, president of China, also confirmed this. This year, a media interview he had said, Coach in the Chinese consumer survey found that consumers pay more attention to Beijing's status, hope through the purchase and use goods to highlight the premium brand identity; and more emphasis on Shanghai's consumer tastes, they pursue well-known brand of unique products, to make themselves appear more confident.

according to Coach a market report, 2013, Mainland China, Hong Kong and Macao Senior handbag and accessories market is likely to more than 2.5 billion U.S. dollars, 1.2 billion is more than twice. In order to gain more interest in China, in 2008, Coach announced the resumption of the brand distributor Jun thinking group in China's retail business, including related assets, and its stores in China owned by the facilities and inventory. Direct recovery after, Coach of China's pricing has not changed, but the margin has risen to 77%. (Qiong)